Get Better Results From Your Live Events in 2024
Hello! I’m Lawrence Francis and I founded the Interpreting Wine podcast over 6 years ago. It has a committed audience of wine lovers and professionals primarily in the US, UK and Scandinavia. It’s available on over 20 podcast platforms in over 100 countries.
As well as producing the podcast, Interpreting Wine provides cutting-edge marketing services for producers and regions. Well-known clients include: Washington Wine, British Columbia, New Zealand Winegrowers, New York Wines and Vins de Bourgogne.
Interpreting Wine offers three key outcomes for your next wine event:
1. Reaching many more people than can attend in-person. Especially wine professionals in the US, UK and Scandinavia.
2. Significantly higher engagement with those that do attend.
3. Capturing content at your next event to start promoting future editions.
We deliver this in three stages:
Stage 1. Content broadcast in advance, featuring the organisers looking ahead to the event.
Stage 2. Produce materials telling the producer stories and describing the wines. These are made available to attendees before, during and after the event.
Stage 3. Content captured during the event, which is broadcast after the event. Including masterclasses or talks and in-depth interviews with producers and guests.
Click below to learn how this process might work for your event.
Previous clients include
Discover how the Washington State Wine
Commission collaborated with Interpreting
Wine to meaningfully engage the global wine
trade during the pandemic
Join an upcoming FREE group webinar live on ZOOM
We’ll cover
· What to say to increase audience engagement by 400%
· How to say it to engage more of the right customers
· When to say it, to increase the reach of your live events
· Discussion and live feedback on what’s working for you